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Global Communications Strategist, Citi Shared Services (CSS)

Citibank

September 2021 - Present

  • Serves as the Global Communications Lead for Human Resources Shared Services (HRSS) by developing communication plans and strategies, tailoring messages to internal audiences, and facilitating global events

  • Develop, edit and deliver internal communications to drive employee understanding of organizational strategy, initiatives, programs, and products

  • Identify and assess existing and emerging risks that stem from business activities and decisions

  • Liaise with Global Public Affairs, Human Resources, and Legal to ensure appropriate adherence to branding, policy, and communications guidelines

  • Mentor and coach communications team members on projects and programs

  • Analyze data metrics to create reports and communications

  • Partner with managing directors and senior leadership teams to help streamline communications processes

  • Analyze and distribute Voice of the Employee (VOE), Voice of the Partner (VOP), and Pulse survey results

  • Utilize technology such as SharePoint, Microsoft Teams, Zoom, and Slido to engage employees on Human Resources topics

Accomplishments

  • Established a stakeholder interaction framework that streamlined the communications request process

  • Helped build out a platform that manages communication requests, sets timeframes for completion of requests, and priorities based on deadlines

  • Developed an HRSS Employee Collaboration Council (ECC) Hub utilizing Microsoft Teams/SharePoint that provides an interactive way for employees to submit ideas, join, and contact the ECC

  • Nominated and selected for the CSS Employee of the Month Award for helping to develop the HRSS Senior Leadership Strategy Session in March 2022

  • Developed a CSS Communications site in Microsoft Teams that provides a way for stakeholders to submit communications requests, download the CSS communications toolkit, and provide communication resources

  • Processed and distributed over 120 email communications in Q2 of 2022

  • Organized and facilitated Global Town Hall events, Senior Leadership Team (SLT) Strategy Sessions, and Global Manager Forums

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Marketing Management and Interactive Web Designer      

Department of the Navy

June 2019 - May 2021

Pensacola, Florida

 

  • Support digital marketing efforts for two military bases to increase morale and the well-being of military service member

  • Distribute information to leaders, program managers, and audiences through digital, print, and video outlets

  • Research and develop new content for websites, apps, and social media platforms

  • Manage and update websites by creating content and updating pages

  • Brief a variety of audiences on service offerings on a daily, weekly, and monthly basis

  • Work with 15 program managers on developing creative ways to market their programs and services

  • Help plan, develop, and execute over 25 virtual and in-person events

  • Utilize data from surveys and marketing analytics to understand and report on target audiences, service offerings, and service levels

  • Track KPIs monthly and annually to determine new service offerings or enhancements to current offerings

  • Develop reports to evaluate the results of research and brief formally and informally to leadership

  • Ensure that marketing activities are based on accepted principles, methods, and practices

  • Responsible for leading government social channels including governance, style, policies, and content creation

ACCOMPLISHMENTS

  • Created process improvements to streamline workflow

  • Recommended technologies to increase marketing efficiencies                 

  • Contributed to the overall well-being of military service members

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President / Digital Marketing Consultant    

Simplle Marketing

September 2017 - March 2020

Pensacola, Florida

 

  • Built a digital marketing firm that worked closely with business owners to develop marketing strategies, grow brand awareness, and boost revenue

  • Responsible for developing marketing plans and strategies that aligned with the vision of the organizations

  • Developed and launched new product offerings as solutions to clients’ needs

  • Led a marketing team that oversaw, social media, email promotions, branding initiatives, and partnerships

  • Monitored growth, engagement, conversions, impressions and reach by using insights from analytical data

  • Cultivated and managed relationships with key clients, vendors, and community partners

  • Managed project deadlines and monitored milestones through the completion stage

  • Responsible for conducting assessments, follow-ups, and gathering data to analyze the clients’ business needs

  • Cultivated and managed relationships with media, vendors, and community partners

ACCOMPLISHMENTS

  • Authored marketing books and planners to educate business owners on how to market their business

  • Developed and launched integrated multi-channel marketing campaigns that increased revenue by 30%

  • Established working relationships with business owners and the military community

 

Vice President of Marketing and Communication
Mediatti Broadband Communications, Inc.
Mar 2017 – Aug 2017
Okinawa Japan

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  • Developed and implemented a strategic marketing plan to achieve the Company’s budgeted objectives for subscribers. 

  • Managed the Company’s marketing, promotional, and advertising activities while controlling expenditures to conform to budgetary requirements. 

  • Reinforced and enhanced the Company’s brand image through public relations, community events, and interaction with various key influencers and strategic partners.

  • Planned and developed the Company’s message to targeted audiences using all available tactics including, but not limited to: customer collateral, print advertising, TV, digital media, website, email, point of sale, public relations, press releases, and social media 

  • Led projects from inception to concept focusing on providing insights that impacted business decisions

  • Developed and recommended product positioning, packaging, and pricing strategies to produce the highest possible long-term market share

  • Led cross-functional teams on multiple projects and initiatives

  • Reinforced and enhanced the Company’s brand image through public relations, community events, and interaction with various key influencers and strategic partners. 

ACCOMPLISHMENTS

  • Created an integrated database for customer interaction

  • Identified ways to increase revenue by over 2 million dollars

  • Awarded the USO Coin of Appreciation for collaborative projects 


President/Marketing Consultant
Joshua Marketing Group
Dec 2012 – Jan 2017
Abilene, Texas

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  • Developed and launched, integrated multi-channel print, online and direct marketing campaigns

  • ​Managed and motivated 10 team members within a virtual arena

  • Performed ongoing market research to identify and capitalize on the unmet market needs ahead of the curve

  • Worked with companies such as Metropolitan Life and Coldwell Banker to develop marketing strategies

  • Responsible for all online and offline marketing efforts within a marketing firm

  • Managed 10 to 15 business clients’ social media marketing, online marketing, and offline marketing efforts

  • Worked with different teams to create advertising and promotions strategy, social media calendars, and marketing budgets

  • Created advertising campaigns across targeted channels (FaceBook, Google, and other industry-related websites) and track conversion and ROI

  • Researched and developed keyword list for Google Adwords campaigns and Facebook campaigns

  • Utilized graphics, content copy, and collateral material to communicate to target audiences

  • Monetized websites using PPC, eBooks sell, landing pages, selling ad space, videos, and products and services offerings

  • A/B Split test ads to determine how well they will perform utilizing different content, images, and placement

ACCOMPLISHMENT

  • Wrote and published an eBooks to educate business owners on marketing their products and services

  • Developed and launched integrated, multi-channel print, online and direct marketing campaigns that increased sales by 34% for a service industry organization

  • Generated click-through rates of between 2% and 7% (up to 2 times the industry average).

  • Performed ongoing market research to identify and capitalize on unmet market needs ahead of the curve


Marketing Director
Communities Of Abilene Federal Credit Union
Feb 2011 – Jul 2012
Abilene, TX

 

  • Responsible for all marketing and business development efforts within a financial institution.

  • Developed, proposed, and implemented business development and strategic marketing plans to meet the short and long-term goals of the credit union.

  • Researched, analyzed, and monitored market trends and demographic data so

  • that market opportunities could be capitalized on.

  • Created opportunities to promote the credit union’s brand, using a variety of vehicles such as press releases, special events, and community involvement activities.

  • Worked with C-Level Executives

  • Planned and oversaw the organization’s advertising and promotional activities including, but not limited to, print, electronic, and direct mail mediums

  • Prepared and implemented the marketing budget to ensure consistency with the overall strategic plan and budget of the credit union

  • Established department goals designed to help the credit union achieve its strategic goals

  • Evaluated market reactions and made necessary adjustments to marketing and advertising campaigns.

  • Researched, analyzed, and monitored market trends and demographic data so that market opportunities could be capitalized on

  • Created opportunities to promote the credit union’s brand, using a variety of vehicles such as press releases, special events, and community involvement activities

  • Oversaw day-to-day operations to ensure operation of the Marketing Department

  • Responsible for copywriting, design, layout, and production of marketing collateral

  • Implemented surveys and used results to help management plan new initiatives in product offerings, service policy, and delivery methodology

ACCOMPLISHMENT

  • Submitted package and won Dora Maxwell Social Responsibility Award for 2011

  • Increased visibility of Communities of Abilene FCU brand

  • Developed campaigns and promotions to increase profits to $1million for 2011

  • Increased membership by 10%

  • Established working relationship across the organization by developing marketing systems and processes

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Branch Retail Sales Executive
​BBVA Compass
Oct 2009 – Dec 2010
Abilene, Texas

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  • Developed and executed integrated sales, service, and marketing strategies that were aligned with the organization’s business and revenue plans.

  • Managed a portfolio of top 100 consumers and top 50 business clients

  • Responsible for all audits, facilities management, and security issues

  • Created, maintained, and analyzed a variety of marketing campaigns and communications that increased visibility and generated sales

  • Attended professional conferences, workshops, and other outreach events to generate leads

  • Led sales and service activities within the branch by coordinating seminars, marketing events, promotional campaigns, and product initiatives

  • Developed annual marketing, sales, and financial plans

  • Generated and worked leads for prospective consumers who indicated an interest in products and services

  • Organized and created plans for conducting special functions

  • Achieved high sales goals by acting as a business consultant and by capitalizing on partnerships as resources to reach that goal

  • Communicated changes in bank regulations, policies, and procedures to branch personnel, and customers

  • Managed a portfolio of top 100 consumer and top 50 business clients

  • Responsible for all audits, facilities management, and security issues

  • Conducted weekly sales meeting and daily huddles with staff

 ACCOMPLISHMENT

  • Consistently ranked in the top 1% in sales campaigns

  • Increased visibility of BBVA Compass Bank in the West Texas Region

  • Mentored peers to reach district goals

  • Increased business and consumer clients by 20%

  • Established working relationship across organizational boundaries

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